Beastie Boys "Grand Royal Records" Mens and Womens Record Label T-Shirt
Everybody knows how the Beastie Boys fought for the right to party in the 80s and made their white, rap-rock an almost unlikely success. They crafted a kind of coolness that no one has been able to touch and their discerning tastes made their 90s vanity label, Grand Royal, a hit that established an entirely new kind of following.
Just like the tee shirt design implies, the label guaranteed quality every time. The three MCs, Mike D, Ad-Rock, and MCA(or Michael Diamond, Adam Horovitz and the late Adam Yauch) tore up stages and rallied audiences into wild frenzies on their License to Ill tours and helped launch Def Jam Records and the record producing career of Rick Rubin. So it was no surprise that the hitmakers would sign up for the big leagues and they did so with Capitol Records but they stayed true to the underground by establishing Grand Royal.
The label signed up an eclectic roster and their official first release was Luscious Jackson's In Search of Manny which featured the Beastie's former drummer Kate Schellenbauch from their original Hardcore Punk lineup. Grand Royal's success was not limited to the band's fan base though as collectors from every corner turned the label into an independent success--creating the kind of loyal following that buys up every release. In their own fashion the Boys took on the fanzine trend of the 90s with a glossy alternative--Grand Royal published a magazine by the same name that detailing whatever interested the guys--a mixed bag of music, demolition derbies, kung fu, and Moog synthesizers.
The record label and publications both eventually folded for financial reasons but the Beastie Boys never lost their unique sense of cool.