"I wouldn't have seen it if I hadn't believed it!"
~ Marshall McLuhan ~
(Philosopher / Author: The Medium is The Message)
If you're a previous customer of ours over the last decade, you may have noticed we changed our approach to running a business.
The old energy of product focused e-commerce had been feeling empty for quite a while now. Making money selling cool art is great, but without any substantial meaning to our old product line it was becoming a hollow endeavor as the years pressed on.
Life has to have some meaning, ya'know?
Our old shirt designs were entertaining, but as the t-shirt market became over-populated with cheap thrills (and even cheaper crap for sale), we felt like something needed to change.
We weren't doing anything to help the world evolve into a better place. If anything we were stifling it's growth by focusing on something which, quite honestly isn't that important in today's global atmosphere.
We love music and film, but repeatedly writing about empty trivia (on over 200 shirt designs) felt like we were just adding more junk to an increasingly junk filled planet... instead of adding something of value.
Music trivia doesn't help people understand themselves.
Focusing on Stardom and Celebrityism only serve to prop-up an unreachable fantasy world which people misguidedly envy, in turn adding to the depression and anxiety of social media "fomo" and the fallout of this toxic paradigm of delusional living.
What once was fun, became ugly.
Something changed in us over the years... HipSoul Clothing slowly discovered it’s true purpose. We almost shut the company down outright. A totally successful t-shirt company, just kill it. The existential dread was strong, until we realized the Truth of how a 20 year old brand name had always been pushing us in this direction. It's always been in the name, we just resisted it in the pursuit of what we THOUGHT was the way forward.
"Men Plan, God Laughs"
~ Ancient Proverb ~
The long-term intention of the HipSoul brand is to create a casual dialog exploring and sharing insights of hidden mystical knowledge and secret philosophical doctrine...
The discovery of who we are as a people within the Cosmos.
Deciphering existential mystery, magic and the occult, spiritual psychedelic exploration, alchemical self-mastery and any other meaningful esoteric knowledge that strikes us as interesting is the 'New Black'.
An open exploration into the great unknown.
Over the years we've discovered a substantial purpose in seeking wisdom and uncovering existential truths that have long been part of mankinds history. We want to share what we've found with others in a non-religious, yet spiritually open-minded way. Think Timothy Leary, Terence McKenna, Ram Dass, Alan Watts and Manly P Hall... esoteric philosophy with no exoteric boundaries.
The search for Truth and Meaning in a perceived reality that is actually far from real.
The goal is to get you thinking again. To challenge the stagnant paradigm that's making people angry, depressed and ultimately fake-happy individuals. The world has forgotten the enigma wrapped in a mystery that is Life itself... it's more than just a job, girlfriend, car, house and the hollow fantasy of watching celebrities live better lives than yours. MUCH MORE!
Every one of us is Sherlock Holmes on the case of the philosophical Truth of Life. The material world calls it Science. We call that a HALF-TRUTH. Entirely valid, but incomplete. There is more to the thought than gross matter. There is the "Thought" itself, which we blindly overlook with authoritative narcissism.
Esoteric Wisdom has been contemplated by man since the Golden Dawn of the Pyramids in Egypt...
Through the earliest Hindu Yogis of 1700 BC and their first love-affair with the Vedic Texts and Lord Shiva, to the Zen Masters in search of Buddha, and the greatest Greek Philosophers in the Library of Alexandria.
This type of metaphysical information is beyond religion, it's mans birthright... and it has been hidden from us for way too long.
There are stories like this throughout man's entire existence...
"The Vedas are a large body of religious texts originating in ancient India. Composed in Vedic Sanskrit, the texts constitute the oldest layer of Sanskrit literature and the oldest scriptures of Hinduism. Hindus consider the Vedas to be Apauruseya, which means 'not of a man, superhuman' and 'impersonal, authorless'"
There have been millions of Seekers over thousands of years, many of which have deeply contemplated the existential dread that most people run from... when they speak, they tend to have philosophies that ring true on that existential level. Enlightening Wisdom. Knowledge is Power. Power is Freedom.
This ancient information is more than a religious control structure, in fact it's the exact opposite. It's Enlightening.
Enlightenment is every man’s Birthright. It's literally what we are here to do in this realm of materialism; discover who we are. The Seeker must choose this Path for himself though, or continue to stumble blindly through Dharma for multiple incarnations until he resolves to transcend this Dimension of Consciousness.
Through exploring the abstract ideas found in Ancient Hermetic Alchemy and The Secret Teachings of All Ages, our intention is to modernize and clarify some of the more arcane concepts of these symbolic writings. Illustrating that there is an entire universe inside that Void inside you!
Pitch.Black.Zen is the name of this project.
Each of our t-shirt descriptions will be detailed diatribes of various esoteric concepts. This isn't dry scripture though, the intention is to share some of the mind-bending insights found through the study of this ancient cosmic philosophy.
Insights that will blow your mind. To inspire you to take interest for yourself, because it's worth the effort.
To help people realize themselves out of their anxious depression and point out the path of Self Discovery.
If you dig what we’re doing, support us by purchasing a shirt, share on social media, etc... but keep coming back for the information we’re sharing, join the conversation, get inspired for yourself!
Life is an incredible mystery... one that we've been conditioned to forget about!
The outside world is so wrapped up in trying to seize control of the enigma, to dominate our neighbors and the Earth itself... we easily overlook the fact that it IS an enigma!
That alone is the greatest loss in the modern mindset, the loss of the ability to wonder.
Great philosophers have been sharing their discoveries of this cosmic enigma since the dawn of time. To ignore these philosophical insights into the nature of the cosmos (in favor of a brutalist scientific materialism) is quite honestly, naive. Not to mention, uninspiring and depressing! **hint**hint**
Think about this for a moment:
You don’t know where you came from when you were born.
You don’t even really know where you are right now.
And you definitely don’t know where you go when you die.
You're not inspired enough to find any of that extremely suspicious? Because it is; Suspicious. And to some, it’s well understood why.
There are serious answers to these questions beyond "we just don't know"... Enlightening answers.
Read on to inspire yourself...
☯ Pitch.Black.Zen ☯